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| Elements of a Powerful Press Release |
| by: Warren Brown |
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Journalists are always on the lookout for News and
they like to know, What happens during the course
of a day, When it happens? Where an event has
happened? What was the reason for the occurrence?
Who was responsible for the news-making?
There are some people who make the News. There are
some people who read the News, while there are
some who become the News. It is the journalist
who reports the News for the benefit of those who
make the News, those who read the News and for
those who become the News.
The elements of a powerful Press Release are a few
but note-worthy .A story must be relevant,
focused, timely, readable and presentable. A well
written press release must have all the
ingredients of News, which makes it worthy of
getting into print for the voracious readers of
the newspaper or the medium of the internet.
Relevance: The press release should be of
relevance on an issue which does not in a hurry
make the news, but when it does, it is of great
interest to the general public. "When a dog bites
a man that is not news, but when a man bites a
dog, that is news".- John B. Bogart (1845-1920),
US Journalist.
Focus: The press release should contain the
information which the journalist will need in
order to write a good article with sufficient
information.
Time: This is one of the very important aspects of
a well written press release. News must be fresh
for the newspaper which is "hot off the press".
Old news is simply not news, but material for the
history sections of the newspapers. A press
release should be up-to-date, with really
interesting content and which would generate
interest in the person, place or the organization
which is News.
Well Written: A readable press release is one
which is created with an intention of making it
simple for the reader to understand the message.
The release should not contain much jargon which
the reader would not understand. The message
should be straight to the point.
Presentation: The overall presentation should make
it seem that it has some interesting information.
This means that the release should be presented
like a news story, with distinctive type, making
it clear and readable. |
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This article was posted on June 20, 2007
and reads 10 times. |
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