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| It's time to get a Marketing Plan |
| by: Suzanne Black |
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Enormous changes in our national economy, the dental industry and the public's perception of health care spell one thing for the leader of a dental practice: It's time to get a marketing plan.
Before you resort to the thought of selling your practice or handing over it to someone other than YOU, allow us to share some of the marketing savvy of our late founder, Walter "Itsy-Bitsy" Hailey, the wise-cracking edu-tainment dynamo known among his colleagues as the entrepreneur's entrepreneur.
He often said from the stage that, necessity being the mother of invention, he created his own marketing system because he feared rejection so intensely. "When my own mother wouldn't return a call," he joked, "I knew I had to do something!" Not one for retirement and bored watching antelopes graze on his ranch in Hunt, Texas, he started sharing with dentists and their teams the marketing, management and leadership skills that have been the secrets to his success story.
The application of his NEER marketing principles to the dental practice is why our Boot Kamp grads have not only enjoyed such deep financial rewards but a more balanced life as well.
If what your reading hits home, keep reading and take our practice marketing evaluation below with a word of caution: The greatest barriers to marketing are our own mistaken certainties!!!
Marketing Practice Evaluation:
How many new patients do you have monthly?
What is your goal for new patients monthly?
What marketing/referral source brings you the most new patients?
How many new patient emergencies do you have monthly?
How many of your new patients are children? Adults?
How many referrals do you receive monthly from your existing patients?
How many complete exams do you perform monthly?
Do you mail a new patients packet? If so, what do you include?
What is the value of a new patient in your practice over 12 months?
What is your marketing budget?
What did you spend on marketing last year?
How many media appearances have you had?
How many were free?
What charities do you currently work with?
When is the last time you used a patient loyalty survey?
Do you have a marketing director? Who might be the best person to do this?
If you can't answer a question, if you don't quite know how to achieve your goal or if you want to hear more about how you can incorporate your own marketing plan, please call us to receive a FREE copy of our Special Report explaining in detail Hailey's top 20 marketing tips. |
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This article was posted on July 4, 2007
and reads 11 times. |
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